Feel This Not That — Hero + Tagline
FEEL THIS NOT THAT
You Are What You Feed

A Field Guide To
Emotional Programming

Understand what is feeding your baseline—then choose what gets installed.

Awareness
See it.
Interrupt
Break it.
Install
Live it.
Become
Make it you.
A path leading from cracked, dry earth into a green landscape with a flourishing tree

Every Emotion Has a Source.

What you repeatedly feed becomes your baseline.
Your baseline determines how you feel—and how you live.

FEATURED ARTICLES
You can’t perform at a high level on an emotional diet designed to keep you average.
Most leaders don’t build strategies. They build cultures that install baselines.
Emotions are contagious. You’re catching the baseline of the five people you talk to most.
Your baseline isn’t your personality. It’s your programming — and programming can be rewritten